The Simple, Yet Effective Remedy for Branding Pain

Just as your team needs guidance to achieve mutually rewarding goals, your brand also needs coaching to reach its full potential. Whether you are a budding entrepreneur, established business owner, or a respected professional in your field, strong brand identity can be the force that propels your business past the competition. Launching your brand with the ambition of becoming an industry leader is no simple task, but with a memorable style and impressive design, your audience will then be able to recognize and remember what you have to offer.

This unique offering can be showcased in a variety of creative ways, such as designing a website to match your brand’s personality. Associating your brand with a captivating online presence will not only help you stand out amongst a growing crowd, it will enhance the message you are conveying to your customers and clientele. As most of us have come to learn from networking events, swarming with like-minded and equally ambitious peers, it’s not enough simply to be recognized, we need to be heard. Your website captures the undivided attention of the consumer, while your brand keeps them interested in what you have to say.

If you feel alone in the struggle for finding effective relief for common branding pain points, trust that many online businesses are feeling the same kind of agony. Most commonly, issues surrounding clear messaging can be daunting ones. Specifically, delivering relevant and concise content can make the difference between a helpful page and copy that quite frankly irritates consumers. To remedy this, you can stick to what you know and communicate your message as simply as you can to reach a wider audience. By keeping your content uncomplicated and easily understood, you will avoid confusing the average joe and consumers will subsequently embrace your message.

Secondly, from a technical standpoint, ease of access is just as important to your brand as the message. As a matter of fact, it can be said that it is more important since the technology facilitates how consumers will receive and interpret your content. In this day and age, it is helpful to acknowledge that consumers have access to countless online alternatives and as a result, have little patience to withstand an unnecessarily lengthy buying process. Solving run-of-the-mill technical glitches like slow load times, out of date software, as well as web & mobile browsers incompatibility, will increase traffic to your website and encourage repeat visits. By preventing page bounce back, your potential customers will be pleased to find your content quickly without interruption.

Once you have found relief on some or all of these branding pain points, focusing on how you present your image once the customer has reached your content will enforce their engagement. By strengthening a cohesive brand style and website design, your customer base will find comfort in recognizing a familiar tone that is consistent with your brand’s image. According to Forbes, consistent brand presentation across all platforms increase revenue by up to 23%. Familiarity then opens the door to loyalty- which is important when 94% of all consumers say they are more likely to stay loyal to a company that portrays transparency. Knowing these facts, you cannot underestimate the intuitiveness of your customer, who can easily tell the difference between authenticity and an insincere façade.

In addition to sharing your authenticity, brand success is found in creativity. Deciding whether to post a video, blog, or social media post can either inspire customer loyalty or allow browsers to keep on browsing. This is why the value of creative content development needs extra special attention. Not limited to the words you connect to your brand; the colour and design contribute just as much to interest and recognition. First impressions are alarmingly quick and easy to fumble, which is why it is worth the effort of ensuring that the first 5-7 seconds a customer is faced with your brand are impactful. Some companies rely on their logo, others stand out with a signature colour, and most depend on a combination of the two, but the most successful brands remember the importance of aesthetics and use the power of stimulating design to communicate their identity.